TV and OLV Catch-All
We sold a sequel to tHis first spot while we were in preproduction.
Trident Layers is one stick of gum that packs the flavour of two. Early research showed that gum chewers absolutely loved it. In other words, it was “Chew Love.”
Two weeks before our shoot, the Trident client asked how we would launch a Mint-Mint flavour of Trident layers - a combo of spearmint and peppermint. Rather than reinventing the wheel, we proposed a spin off of the spot we were in preproduction for. With a simple script and incremental investment, we expanded our shot list and pulled off a charming sequel.
In the third year of caramilk’s key to the secret promotion, our client was looking for a fresh take on the campaign.
We considered a popular consumer behaviour we had witnessed in previous years; it’s the same behaviour many display when attempting to select a winning lottery ticket. We knew people were thinking really hard about which bars they purchased because, after all, that bar the selected could contain the key to unlocking a quarter million dollars. “Choose Wisely” become the call to action for year three.
This is the campaign that lead to two time Olympic, Pan am, and world Trampoline Champion, Rosie MacLennon teaching me how to safely jump on a trampoline. I was doing it wrong.
Not all Ontario residents knew that the proceeds from Ontario Lottery and Gaming go right back to the communities they live in. The money funds important initiatives like hospital renovations, new library constructions, and education programs. “All For Here” was a campaign that reminded the people of Ontario of all the good that OLG does. We launched during the Pan Am games with a montage spot, wherein each scene depicted a different place OLG money is invested. At the end of the spot (online), viewers could click on thumbnails of the individual scenes to watch them play out in totality.
This was the final frame of the main spot. The thumbnails each represented one scene from the main spot’s montage and could be expanded to tell a more complete story of that scene. BELOW are some of those videos.
